Hilarie Viener is a global C-Suite Leader, known for her business acumen and philanthropic work. She began her career in New York at global advertising agencies such as Wells Rich Greene and various progressive roles within the Omnicom and IPG networks, prior to founding Viener&Partners, a global branding, communications, and marketing consultancy. To date she has contributed to the success of over 100 brands and organizations globally such as Abbott (Alere), Bayer, Central Park Conservancy, Hasbro, Heineken, Tesla Motors, Unilever and Valvoline.

In tandem, she has worked tirelessly on causes and initiatives, utilizing her gained knowledge and network.

This led her to establishing the Brand&Culture division of V&P, focused on bridging the gap between brands and cultural institutions to secure the right connections that cultivate the most beneficial results and create the greatest impact.

In October 2020, she took on the role of CEO  and Board Member of Genius 100 Foundation in the US and heading the global internal team. She established the high-profile non-profit, inspired by Einstein and to honor the 100th Anniversary of The Theory of Relativity, that leverages a global philanthropic community, including 16 Nobel Laureates and global leaders, activists, innovators, and influencers to support impactful education, humanitarian and environmental initiatives throughout the world.  She is the Co-Founder of the Genius Inspiration Awards in partnership with New York Festivals Advertising Awards to honor outstanding global social impact creative campaigns.

In November 2023, she launched Black Paw Memorial Pin which was designed to be worn by people who have lost their beloved, faithful pets and could use a little kindness in their time of sorrow.

She serves on a variety of boards, including the Advisory Board for American University’s School of Communication and a Strategic Advisor to DISCOVERED.tv, a global entertainment streaming platform.

Mark Scherzer is the content and communications expert at V&P, working tirelessly to ensure clients get strategically sound, business-building results. He is a talented writer with expertise in elevating brands across a broad spectrum. With over 20 years of experience in the entertainment, education, and tech industries, he has the ability to identify and effectively engage with diverse audiences.

Mark began his career in Los Angeles where he wrote on various television series for NBC Productions, ABC, The CW, Fox, HGTV and Food Network. He was also part of the creative team that launched REELZ (Formerly Reelzchannel) now seen in over 65 million households. He is the author of “Hire Me, Hollywood!” published by Adams Media, a division of Simon and Schuster and is currently shopping his second book for publication.  A documentary based on this book is currently in production.

In 2009, Mark co-founded Ironwill Kids, a nutrition education company, where he created an evidence-based program to combat the growing obesity epidemic. Developed in conjunction with health experts at Columbia University, this successful program was featured in a prominent peer-reviewed journal and is used in schools across the country. Additionally, Ironwill was one of 7 companies accepted into the University of Pennsylvania Wharton School of Business ed-tech Incubator in 2014.

Mark has since used his writing, communication, social media, and marketing skills for other businesses, from digital startups to Fortune 500 companies like Delta Airlines and ABM. He’s also successfully crafted partnerships with non-profits like Boys and Girls Clubs of America, City Harvest, and Alliance for a Healthier Generation, among others.

Mark lives in New York City with his partner David and their pup, Buddy.

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Kate Rozen is a born brand enthusiast and has spent 20 years in NYC building brands for Fortune 150 companies and top global agencies such as Ogilvy and BBDO. Brands include IBM, Motorola, Pepsi, Samsung, Lenovo, Gillette and, for the last decade, she ran the Brand team for Time Warner Cable. She built the team from the ground up and rebranded TWC more than once including, most recently, the national launch of the Spectrum brand after Charter Communications purchased TWC and Bright House Networks in 2016.

In 2017, Kate has served as brand consultant for clients in the media, healthcare, pet care and preschool sectors.  As a partner at V&P, Kate leverages her earned experience to a wide range of industries and thought leaders who find tremendous value in her pragmatic, smart and entrepreneurial point of view. Her highly accomplished skills include: Brand architecture, Brand guidelines, Brand compliance, Creative services, Naming and Visual identity systems.

Originally from Connecticut, Kate now lives in Florida where she’s raising her young family.  She loves to hit the road and travel with friends, family and colleagues.

Doug Labrecque is the Managing Partner of Brand&Culture at V&P, working with our non-for-profit clients. He comes to us with vast experience in assisting companies and non-profits with consumer-focused strategies and initiatives in the areas of advertising, business planning, finance, marketing, professional development and strategic planning.

In 2013, Doug earned his Masters in Public Administration from Rutgers University and utilizes his education to create strategic, business and development plans for non-profits. He currently works with University of Virigina’s Contemplative Sciences Center, UCLA Mindful Awareness Research Center, Dr. Redei at Northwestern University, and the Mental Health Association of Monmouth County.

Before transitioning to the non-profit sector, he worked for JPM Chase. During his tenure, he helped integrate businesses during three large bank mergers. In his role, he reported directly to the President of Chase Investment Services Corporation where he created a new strategy to turn around the business.

Early in his career Doug worked as an Account Executive at Wells Rich Greene BDDP (where he met Hilarie on her very first day of work there in 1992). His account experience there included: ITT Corporate, ITT Sheraton, Liberty Mutual, and NY State. He helped create advertising and marketing initiatives that increased brand recognition and sales. He worked with the media-buying representatives to buy ad time during the Super Bowls and The Olympics.

Doug graduated from the University of Richmond and completed The Executive Program at Darden Business School at the University of Virginia.

He lives with his wife Cynthia in NJ, and they have two children in college, is an avid tennis player and enjoys a good game of golf.

Ross Kleinberg has more than 25+ years of direct experience in communications, public relations, strategic media relations, and marketing as a PR practitioner. He brings a tremendous wealth of leadership in creating and implementing effective publicity programs that resonate with a wide-range range of audiences.

Ross has worked with a range of brands, companies, boutiques, start-ups, award-winning agencies, and organizations across all sectors and categories. Client experience includes: Boxed.com, CapTech, Callaway Golf, DIAEGO, Dick’s Sporting Goods, MasterCard, Purina, Staples, SUBWAY, Timex and XBOX.

Ross manages V&P press and media relations, maintaining air-tight connections with major influencers, bloggers, columnists, journalists, editors and bookers at key national, regional and local, trade sources. in an expansive range of sectors. A sample of our 1st touch relationships include:

National Outlets/ all include online/ Digital, including: ASSOCIATED PRESS; Bloomberg News; FOX; Ganette News Service; The New York Times/ NYT Magazine; Newsmax; USA TODAY; Wall Street Journal/ Dow Jones / WSJ Digital

National Morning Shows/ Network Shows, including: CBS THIS MORNING; CBS WEEKEND NEWS; CNN / HLN Morning Express with Robin Meade; FOX & FRIENDS; GMA; NBC NIGTLY NEWS; NIGHTLINE; THE TODAY SHOW; 60 MINUTES

Men’s/ Women’s Interest/ Active Lifestyle – Online / Digital sectors, include: FAMILY CIRCLE; Good Housekeeping; Men’s Health; Men’s Journal; Self; Woman’s Day

News aggregates/ Popular Digital Sites, including: Barron’s Next; Cheat Sheet; Cheddar; CNN.com / CNNMoney; Economist; Forbes; Fortune; Gizmo; Huffington Post; Inc.; Investor’s Business Daily; Kiplinger’s; MarketWatch; Money; Nerd Wallet; Refinery29; Tech Target; The Street (Main Street); Wise Bread; YAHOO! Finance

In 2016, Lisa Yarnell joined Viener&Partners as a Partner.

She is an experienced, results-driven CEO and innovative executive with multi-channel expertise in consumer products and services. She finds innovative product categories and leverages traditional, digital and social media channels to build brand awareness, customer engagement and sales conversion. She increases revenue and profit by improving margins to achieve positive EBITDA. She manages sustainable operations with astute financial controls.

Lisa creates business value in private equity-backed and middle market companies with her

best-in-class ability in building iconic global brands (L’Oreal, Coty, Colgate Palmolive, Benckiser) and managing well-known consumer products (Calgon, Cling Free Fabric Softener Sheets, Fab Laundry Detergent, Playtex, Tinkerbell Cosmetics, Kiss My Face, Jane Cosmetics, Salon Grafix).

Lisa effectively uses investment capital, leads turnarounds, reverses multi-year revenue declines and increases operating margins to revitalize businesses. She has proven to be an effective brand ambassador and voice for her companies given her significant customer-facing experience in the field and developing global markets.

Lisa is a Board Director and Committee Chair for the Executive Forum, a not-for-profit executive management group. She is past Leadership Chair for the Association for Corporate Growth and Advisor to the Women’s Business Development Council.

She received her MBA from Boston University and has a Social Media certification from Columbia University, Graduate School of Journalism.

Stella is a Senior at the Beacon School in NYC and has interned at Viener&Partners since (almost) the beginning. Her interest in marketing was ignited after partaking in dual-enrollment courses at FIT and Parsons. Besides working closely with Hilarie, Stella operates a non-profit tutoring organization called Girls Do Math Initiative; is a member of Beacon’s Student Leadership Team; a “Girl Who Codes”; a member of her City Council Community Board, and a volunteer with Volunteers of America.

Rebecca was named by Luxury Daily as one of the Top 25 Luxury Women to Watch in 2014. With over 25 years as a senior business executive in the field, her career has afforded her the opportunity to work in both the corporate world as well as become a successful entrepreneur.

She has served in the roles of Vice President, Sales at Right Management Consultants (Manpower) and Director of the Fortune 500 teams at Target Corporation and Jostens. She went on to become President of Gabbert’s Fine Furniture and Design Studio where she led the successful turnaround and sale of the company. She then took on the role of acting EVP of Pratesi Linens, NA. and most recently served as the acting COO at The Stephanie Odegard Company.

Previously, Rebecca was the Luxury Ambassador for Luxury Portfolio International (Leading Real Estate Companies of the World) at speaking events and as a consultant to LPI’s strategic partners Porsche Design and Poggenpohl. She also has served as a consultant to Matsuoka in partnership with Rolls Royce.

Throughout her career, she has also maintained her private firm MILLER&company, a consultancy that provides strategic brand direction, product development, sourcing, integration, education and marketing services. Clients have included: Borghese, Colombo Mobili, Kindel, Matsuoka, TEJEN, Century and Hearst (Executive Director of Designer Visions).

Miller holds a BA in opera and theatre from Simpson College including performing with the Madrigal Singers at Carnegie Hall. She also earned an MBA from the University of St. Thomas, Opus College of Business, (Minneapolis) and attended the New York School of Interior Design. Additionally, she is a gemologist, having attended the Gemological Institute of America in New York.

She is based in New York City and is well-known for her lifelong passion for quality and the artisans who create beauty. Her affinity for quality and creativity spans music, theatre, antiques, art, dance, travel, food, wine and design.

Linda joined V&P in 2016. She is well-known for her signature style and incredible background as a strategy savvy, innovative beauty and luxury marketing executive. Her proven leadership and management skills include strategic and promotional planning, brand scenography, program development and project oversight. She embodies a clear understanding of the importance of branding which enables her to develop and communicate cohesive messaging throughout all aspects of the marketing mix. She has executive experience with the world’s most exclusive brands and insight into high end consumers, how they think, how they spend and how they can be developed. Her wealth of experience spans the beauty industry with extensive knowledge of the customer and retail landscape.

Her career began with Zotos International, a professional hair care company. She then joined New England Consulting Group, where she was a business analyst supporting Executive Consultants. After 2 years, Linda joined Almay, a Revlon company. Within 5 years, she quickly assumed positions of increasing responsibility, moving from Marketing Manager to Vice President.

Recruited by The Limited, she joined Victoria’s Secret Beauty as Group Product Manager responsible for the bath and body category, the largest business segment of the brand at that time. While there, Linda acquired the disciplined analytic processes that became the foundation of her solid, measured and logical approach to brand and P&L management. During her seven years at VSB, her role evolved to the position of VP, Advertising and Marketing Planning responsible for print media, added value programs and management of the VS Beauty business in Victoria’s Secret catalog and VictoriasSecret.com.

Linda then moved to LVMH, the world’s premiere global luxury brand. Her branding, marketing communications, strategic planning, P&L management skills and understanding of the luxury beauty market and client were further enhanced during her seven-year tenure there. During her first five years there, she was responsible for US Marketing for Guerlian Paris, Givenchy Beauty and Fragrances and Acqua di Parma with annual combined sales of $120M.   She then assumed responsibility as SVP Marketing for Guerlain US and added Public Relations and Education to her portfolio. In that role, Linda created programs that drove year over year sales increases. Additionally, Linda was able to partner with Finance to achieve profitability for the brand in the US for the first time in its history.

Since leaving her corporate career, Linda is using her business skills to consult with start-ups and non-profit organizations.